The Bureau of Foreign Trade (BOFT) of the Ministry of Economic Affairs recently announced the results of Taiwan’s Global Brand Value Survey. According to the survey, the top five brands valued over US$1 billion included Acer, HTC, Asus, Trend Micro and Master Kong, respectively. The top four belonged to the IT industries while Master Kong belonged to the food industry.
According to BOFT, the survey was intended to encourage Taiwanese entrepreneurs to create their own brands which would then grow into internationally known brands. Taiwan aims to have a local brand in the world’s top 100, with at least a threshold value of US$3 billion, within ten years.